Asst. Prof. Dr. Burak Erkut from Bahçeşehir Cyprus University, Faculty of Economics, Administrative and Social Sciences contributed to the corporate entrepreneurship literature with an article co-written by himself and Asst. Prof. Dr. Amarpreet Singh Ghura from FLAME University, Department of Entrepreneurship.
The two authors investigated how corporate entrepreneurship efforts determine the outcomes of product innovation. By investigating four Indian firms and their corresponding corporate entrepreneurship programs as well as product innovations coming out of these programs, the authors identified two dimensions that are directly under the management’s control: Idea themes and idea ownership. Idea ownership relates to the issue of whether a separate corporate entrepreneurship team is established, or ideas can come from any employee of the firm, and idea themes relate to the issue of whether new ideas for product innovations are only restricted to the product line of the company, or any profit-generating idea is welcome. Firms aiming to be active by means of corporate entrepreneurship can therefore determine their parameters along these two dimensions to reach one of the four possible outcomes of product innovations: product line extensions, product improvements, product innovations, start-up businesses. The article by Asst. Prof. Dr. Ghura and Asst. Prof. Dr. Erkut contributes to the literature of corporate entrepreneurship twofold: First, the article relates corporate entrepreneurship efforts with product innovation. Second, it gives empirical cases from an emerging market context (Asia) by observing four Indian firms. The article has been published in Entrepreneurship Research Journal, listed in SSCI.